To have a disclosure policy on your blog might be a good idea because your readers will know exactly what they're in for. If you write sponsored posts, it's good to at least read the guidelines to know what kind of ballpark most people consider this business to be in and what fair rules are. It's invented by Pay Per Post and initially there were many scathing reports in the pro blogger press about it, but I think that was ridiculous. PPP definitely fills a gap that's left blanc by the others.
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To have a disclosure policy on your blog might be a good idea because your readers will know exactly what they're in for. If you write sponsored posts, it's good to at least read the guidelines to know what kind of ballpark most people consider this business to be in and what fair rules are. It's invented by Pay Per Post and initially there were many scathing reports in the pro blogger press about it, but I think that was ridiculous. PPP definitely fills a gap that's left blanc by the others.